Privacy Policy
Effective date: 26 October 2026
We collect information to respond to you, provide requested resources, and deliver coaching. Email updates are optional. If you have a question about your information, contact jake@mtnperformance.com.
1. Who we are and how to contact us
MTN Performance Coaching ("MTN Performance," "we," "us," or "our") provides performance coaching, mountain-based coaching experiences, educational resources, and related client tools. This policy explains how we collect, use, disclose, safeguard, and retain personal information through our website, communications, programs, and client tools.
Our business operates from Whistler, British Columbia, Canada. We handle personal information in accordance with British Columbia's Personal Information Protection Act (PIPA) and other privacy laws that apply to our activities.
Questions, access requests, correction requests, or privacy complaints can be directed to:
Privacy contact: Jake Boling
MTN Performance Coaching
Whistler, British Columbia, Canada
jake@mtnperformance.com
2. Personal information we collect
The information we collect depends on how you interact with us. It may include:
- Contact and inquiry details: your name, email address, optional telephone number, program interests, preferred timing, and information you choose to include in a message.
- Book requests and email preferences: your name and email address, the resource requested, your subscription choices, and records of consent or withdrawal of consent.
- Orders and program administration: purchase details, invoices, billing information required for an order, agreements, and scheduling correspondence.
- Coaching and assessment information: goals, self-assessment responses, work and performance challenges, relevant mountain-sport experience, session notes, and information you choose to share during coaching.
- Mountain-session information: ability level, booking requirements, and relevant safety or emergency information where needed for the planned activity. Some information may be collected directly by the mountain-session provider.
- Client-tool information: account details and information you enter into client resources or our progressive web app (PWA), where those tools are provided as part of your program.
- Technical information: browser and device information, IP address where collected, referring pages, and website interactions recorded by our website platform and any analytics tools enabled on the site.
Please do not include unnecessary medical details, confidential employer information, information identifying your own clients or staff, or other sensitive information in public inquiry forms. If sensitive information is relevant to coaching or activity safety, contact us so we can discuss an appropriate way to provide it.
3. Why we use personal information
We use personal information for purposes a reasonable person would consider appropriate in the circumstances, including to:
- Respond to inquiries and arrange conversations by email or through our forms.
- Provide requested books, worksheets, and educational resources.
- Process orders, administer agreements, and coordinate sessions.
- Assess program fit, tailor coaching, and review progress against your goals.
- Provide access to client tools and support their operation.
- Coordinate authorized on-mountain delivery and relevant safety arrangements.
- Send marketing emails when we have an appropriate consent basis.
- Understand and improve our website, resources, and services.
- Protect against misuse, resolve disputes, maintain required records, and comply with legal obligations.
We will explain a materially different purpose and obtain additional consent where required before using your information for that purpose.
4. Consent and your choices
We obtain consent where required for the collection, use, and disclosure of personal information. The form of consent depends on the sensitivity of the information and the circumstances. Consent is not required in every situation; privacy law permits or requires certain activities without consent.
Requesting the free book or making an inquiry does not require you to subscribe to marketing emails. We use the information needed to fulfil your request or respond to you. Optional email signup is handled separately.
You may withdraw consent to optional uses by contacting us. We will explain any legal or contractual restrictions and any effect on our ability to provide a service that requires the information. Withdrawing marketing consent does not prevent you from receiving necessary communications about a current inquiry, purchase, or coaching engagement.
5. Email updates and marketing
If you opt in to email updates, we may send practical coaching ideas, the book follow-up sequence, program information, and offers relevant to MTN Performance. Marketing emails identify the sender, include required contact information, and provide an unsubscribe option.
You can unsubscribe using the link in a marketing email or by contacting jake@mtnperformance.com. We will action unsubscribe requests within the time required by applicable law. We retain appropriate consent and unsubscribe records to respect your preferences and demonstrate compliance.
Where our email service records engagement, it may report information such as whether an email was opened or a link was clicked. These indicators are not always accurate and depend on recipient email settings.
6. Service providers and other disclosures
We do not sell personal information. We disclose personal information only for appropriate purposes, including to service providers that help operate our business, to authorized delivery partners, with your permission, or where permitted or required by law.
- Squarespace: our website platform, including native forms, website hosting, and commerce or email features where used.
- Business and client-service tools: email, document storage, video-call, payment-processing, and app-hosting providers, as needed for the service you use. Google Workspace may be used for email, documents, or tracking where configured.
- Professional advisers: accounting, legal, or other advisers where needed for legitimate business or legal purposes.
We limit the information shared to what is reasonably needed for the purpose and seek appropriate privacy and security arrangements with providers handling information on our behalf.
On-mountain bookings
MTN Performance acts as a wholesale reseller for on-mountain sessions booked under Extremely Canadian through our Whistler Blackcomb arrangement. We may share information reasonably needed to arrange and deliver those sessions, such as participant identity, contact details, ability level, and relevant booking or safety information.
Extremely Canadian and Whistler Blackcomb may collect information directly for their booking, waiver, insurance, and safety processes. Their handling of information for those purposes is also governed by their own privacy notices. We will identify the relevant provider during booking.
We may also disclose information where necessary to comply with law or a valid legal process, or in other circumstances permitted by applicable privacy law, including appropriate emergency situations.
7. Coaching records, recordings, and the client app
Coaching information is used to provide and administer your program. Access should be limited to the people and service providers who need it for the agreed purpose, subject to applicable legal requirements.
If a session is to be recorded, transcribed, or processed using an AI meeting-assistance tool, we will explain the purpose and proposed use and obtain appropriate consent before activating it. You can ask to proceed without optional recording or transcription. We will discuss any alternative arrangements where needed.
Where the PWA is included in your program, information you submit through it is used to support that program and operate the tool. Any additional permissions or materially different data uses will be explained separately. Removing the app shortcut from your device does not itself request deletion of records held by us or our providers; contact us to discuss those records.
We seek separate permission before using an identifiable client testimonial, photograph, video, or case study in marketing. Participation in coaching does not itself grant permission for public promotional use.
8. Cookies and website analytics
Squarespace and any enabled integrations may use cookies or similar technologies to support essential website functions and, where enabled, measure use of the site. Information may include pages viewed, referral sources, device information, and interactions with forms or product pages.
You can manage cookies through your browser settings and, where provided, our website's cookie controls. Blocking essential cookies may affect some website functions. Cookie preferences do not automatically change your email subscription preferences.
Optional analytics or advertising features, if introduced, must be configured in accordance with applicable consent requirements. This policy does not itself activate cookie controls or block tracking technologies.
9. Processing outside British Columbia or Canada
Some service providers may store, access, or process personal information outside British Columbia or Canada. Information processed in another jurisdiction may be subject to that jurisdiction's laws and lawful access requirements.
We consider privacy and security when selecting service providers. You can contact us with questions about the providers involved in a particular service and available information about where your information is processed.
10. Safeguards and retention
We make reasonable security arrangements appropriate to the sensitivity of the information and the risks involved. These may include access controls, account-security measures, limiting unnecessary collection and sharing, and secure handling and disposal practices. No online service, transmission, or storage system can be guaranteed completely secure.
We retain personal information for as long as reasonably needed to fulfil the identified purposes and meet applicable legal, contractual, and legitimate business requirements. Retention may differ for inquiries, consent records, accounting records, coaching notes, and activity-provider records.
Where PIPA requires it, information used to make a decision that directly affects you is retained for at least one year after the decision so you have a reasonable opportunity to request access. When information is no longer needed for the identified purposes or legal or business requirements, we take reasonable steps to securely destroy it or make it non-identifying.
If a privacy or security incident occurs, we will assess it and take appropriate steps, including notifications where required by applicable law.
11. Access, correction, deletion requests, and complaints
You can write to our privacy contact to request access to personal information under our control, information about its use and disclosure, or correction of errors or omissions. We may need to verify your identity before responding, and legal exceptions may limit what we can provide.
For access requests under British Columbia's PIPA, we will respond within 30 business days, unless an extension is permitted under the Act. If a fee is permitted and proposed, we will provide an estimate before proceeding.
You may also ask us to delete information or close a client-tool account. Deletion is subject to applicable law and retention obligations; not every request can result in immediate or complete deletion. We will explain relevant limits and steps available to you.
If you have a concern about our privacy practices, contact Jake Boling at jake@mtnperformance.com. We will review and respond to your concern. If it remains unresolved, you may contact the Office of the Information and Privacy Commissioner for British Columbia. Other rights or complaint routes may apply depending on the law governing your information.
12. Updates to this policy
We may update this policy to reflect changes to our services, providers, practices, or legal obligations. The revised version will be posted here with an updated effective date. Where required, we will give additional notice or obtain consent for a material change. A policy update does not, by itself, authorize a new use of personal information.
